Ventures

Traditional funeral homes operate from outdated facilities designed for a different era. Dark wood paneling, generic chapels, and commission-based sales models don't align with how modern families approach end-of-life planning. The infrastructure itself limits what's possible in terms of personalization, design, and family experience.

Purpose-built private operation centers designed from the ground up for modern funeral service. Our facilities offer traditional embalming alongside green and vegan alternatives, holistic bathing protocols, and decedent massage. Service delivery is concierge-focused, with design-forward approaches to funerals, graveside services, memorials, and receptions that reflect how families actually live.

Our operation centers feature private family suites, temperature-controlled preparation facilities, and flexible ceremony spaces that can be configured for any type of service. Every detail, from natural lighting to material selection, is designed to create environments that feel alive, not institutional.

• Traditional and alternative preparation options
• Holistic care protocols including bathing and massage
• Green and vegan embalming solutions
• Design-focused service planning and execution

Currently developing our first flagship location with facility design complete and permitting underway. Focus on establishing operational protocols that balance traditional expectations with innovative service delivery. Building relationships with progressive vendors and artisans who share our vision for elevated end-of-life experiences.

This is the cornerstone of our ecosystem, proving that funeral service can be both operationally excellent and emotionally resonant. By controlling the entire experience from first call to final disposition, we eliminate the compromises that plague traditional funeral homes.

Independent funeral homes lack in-house cremation facilities. They outsource to third-party providers, which destroys margins and creates chain-of-custody challenges. Families have no visibility into the technical process, and funeral directors lose control over service quality during the most operationally critical phase.

We operate tech-enabled central cremation facilities serving multiple funeral homes. Funeral directors retain the family relationship and service delivery. We handle all technical operations with transparent tracking, quality controls, and simple per-case pricing. This model allows funeral homes to offer cremation without facility investment while maintaining service standards.

Target markets are metropolitan areas with high funeral home density and limited crematory infrastructure. Revenue model is per-case wholesale pricing to funeral homes. The model improves funeral home margins by eliminating third-party fees while providing better service quality through dedicated infrastructure and technology-enabled tracking.

Currently in development with pilot market selection underway. Focus is on facility acquisition, regulatory compliance, partnership development with funeral homes, and technology platform build-out for tracking and operations management.

Cremation infrastructure is foundational to the entire portfolio. By controlling disposition logistics, we reduce costs, improve quality, and create defensible operational advantages across all consumer-facing brands.

The memorial products market serves two extremes well, commodity urns and ultra-premium custom work, but fails the middle. Most families want contemporary design at accessible pricing. Funeral home selection rooms offer limited options with significant markups. Online direct competitors focus on lowest price rather than design quality.

A direct-to-consumer memorial brand offering curated products with modern aesthetics and transparent pricing. Manufacturing is on-demand to eliminate inventory risk. Products are designed for families who value quality and contemporary design but find traditional funeral home options outdated or overpriced.

Dual revenue model: direct-to-consumer through e-commerce and wholesale to progressive funeral homes seeking modern product lines. DTC channel prioritizes customer acquisition through content marketing and SEO. Wholesale channel provides funeral homes with white-label or co-branded products at wholesale pricing that still beats their traditional suppliers.

Product line design complete with manufacturing partnerships established. E-commerce platform and brand identity in development. Focus is on product-market fit validation, manufacturing workflow optimization, and initial customer acquisition strategy.

Memorial products represent a natural extension of funeral service with different purchase timing and lower price sensitivity. This creates opportunities for post-service engagement and recurring customer relationships beyond the immediate transaction.

Grief support ends when the funeral ends. Families navigate the hardest months, six, twelve, eighteen months post-loss, without structure, community, or guidance. Existing services are either clinical and expensive or ad-hoc support groups. The gap between acute crisis support and ongoing longitudinal care creates vulnerability during predictable milestone moments.

A nonprofit providing milestone-based outreach, peer matching, and warm handoffs to licensed professionals. Services are free or sliding-scale to eliminate financial barriers. The model focuses on predictable milestone moments when grief resurfaces, holidays, anniversaries, birthdays, rather than ongoing clinical intervention.

Structured as 501(c)(3) nonprofit. Revenue through foundation grants, individual donors, and corporate partnerships with funeral service providers. Operating model combines technology-enabled outreach with trained volunteers and licensed clinical partners for escalation. Focus is on scalable, protocol-driven support rather than intensive one-on-one therapy.

In development with focus on nonprofit structure formation, clinical protocol design, technology platform planning, and initial partnership discussions with funeral homes and grief counselors. Priority is establishing evidence-based milestone protocols before scaling outreach.

This completes the service continuum from disposition through long-term family support. Operating as a nonprofit allows mission-driven work without commercial pressure while creating goodwill and referral relationships that benefit other portfolio companies. This is infrastructure that serves families, not profit formulas.