Operating Model
How we architect, govern, and measure enduring change in deathcare. We build infrastructure, not slogans—so outcomes are durable, ethical, and measurable.
The industry won't be transformed by incremental improvements to existing models. It requires fundamental reconfiguration—modular infrastructure that meets families where they are, providing guidance without pressure and transparency without complexity.
Architecture
Advisory generates signal. Development turns signal into models. Infrastructure operationalizes at scale.
Fieldwork, pricing audits, regulatory mapping, service blueprints, and consumer behavior studies that expose friction and opportunity.
Mode 01: Signal Detection
Translate findings into venture theses, P&L prototypes, pilot scopes, and compliance pathways.
Mode 02: Model Building
Build and operate facilities, services, and digital backbones that persist—measured against hard KPIs.
Mode 03: At Scale
If it reads well but doesn't improve care, we don't ship it.
Unbundled pricing and plain-language disclosures—no games.
Build for where families actually gather—not just lobbies.
Multi-state legal/regulatory architecture built in from day one.
No commissions on families. No pressure selling.
What we can't measure, we won't scale.
Components
The infrastructure we standardize across ventures. Click to expand.
Measurement
Care Quality
Chain-of-custody compliance, error rates, verification time
Transparency
Online pricing %, quote variance, response time
Unit Economics
Capex utilization, margin per line, payback period
Experience
NPS/OSAT, complaint resolution, referral rate
Partnership
Six seats. Each essential. No ceremonial positions.
Partners who've deployed capital into healthcare infrastructure, education systems, or regulated utilities. You understand that the best returns come from assets that compound value while serving essential needs.
Commitment: Board seat or advisory role, quarterly strategic reviews, co-investment opportunities across portfolio companies, capital structuring guidance.
Navigators who've charted paths through fragmented regulatory landscapes. You've scaled healthcare, cannabis, or financial services across multiple states.
Commitment: Quarterly compliance reviews, expansion strategy input, regulatory relationship facilitation, legislative monitoring.
Leaders who've built and scaled mission-critical services in healthcare, education, or social services. You measure success in lives improved, not just margins captured.
Commitment: Operational advisory, KPI framework development, quality assurance oversight, talent network access, best practices documentation.
You've served on boards that built lasting infrastructure. You bring strategic perspective, industry networks, and the patience to build something that outlives us all.
Commitment: Quarterly board meetings, annual strategy sessions, committee participation, active governance of portfolio companies, stakeholder representation.
Craftspeople and vendors who build with purpose—urns that hold more than ashes, caskets that honor rather than display, memorial products that serve families, not margins. You understand that quality at scale requires both artistry and infrastructure.
Commitment: Preferred vendor partnerships, co-development of product lines, inventory management collaboration, quality assurance protocols, ethical sourcing standards.
Licensed directors, embalmers, arrangers, and support staff who believe families deserve guides, not salespeople. You're drawn to a model that pays salaries, not commissions—where success means families served, not packages sold.
Commitment: Full-time salaried positions with benefits, ongoing training programs, career advancement pathways, participation in service innovation, ethical practice standards.
This isn't about filling seats. It's about finding builders who see what we see: an industry waiting to be rebuilt from the foundation up.
Express InterestReady to Build